Natalie Kim

Born to Die: Museum of Preservation is a fictional institution that explores the connection between humans and aging, with the Planned Obsolescence exhibition highlighting the relationship between age and functionality through everyday objects. The brand identity was developed alongside promotional materials, including a poster, pamphlet, and social media posts, to support the exhibition. An interactive game board made from laser-cut plexiglass was also created, allowing visitors to chart their life path using the museum’s logo. This project blends conceptual design with interactive elements to engage audiences in the museum’s themes.

Cultural and Museum