Natalie Kim

SITONME(plz). is a fictional and playful furniture brand that curates Scandinavian chairs and sofas. Built around the idea that your seat says something about you, the visual identity blends a neutral base with pops of teal, orange, and brown—plus abstract shapes that signal just how bold you're willing to sit. Rather than relying on flirty imagery, the brand leans into confident, cheeky (pun not intended—or was it?) language as its main vehicle of charm. So, tell me…how bold does your butt want to be?

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