TONYMOLY Content — nataliekim

As a freelance graphic designer for TONYMOLY U.S., Natalie created promotional media for social, web, email, and e-commerce, ensuring brand consistency. She collaborated with the marketing director to design graphics for best-sellers, new launches, and national sales, boosting visibility across Macy’s, Amazon, Ulta, and social platforms. She also contributed to PR launches, pop-up events, refined brand assets, produced motion graphics, and managed a digital asset library.

Notable Projects
- Redesigned the PR box cover to align with the U.S. product launch theme, art directed typography and visuals; 500 boxes produced
- Refreshed and created AI images and graphics for entire sheet mask line for TONYMOLY ‘s website and Amazon storefront
- Led deck design to introduce BONCEPT main product line along with BONCEPT VITA-C line to US retailers
- Created mocks for Holiday 2025 Advent Calendar
- Designed product infographics, illustrated pin designs, retouched images and created social plus web assets for Green Tea SPF launch

Role
Graphic Designer

Collaborators
VP: Alice Hyun
Marketing Manager: Emily Ward
Product Development: Aubrey Lowe
E-commerce: Tori Gille (Director), Rebeca Frey, Stefani Vivian
Accounts Manager: Adam Harris

Marketing
Social Media
E-commerce
Wholesale
Merchandise Design
Product Development

Beauty and Cosmetics

Client
TONYMOLY︎︎︎

Motion Graphics