Natalie Kim
is a graphic designer born and raised in NYC.︎Like what you see? Learn more here!
Playground︎
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Project Overview : This page is continously updated.
As a freelance graphic designer for TONYMOLY U.S., Natalie created promotional media for social, web, email, and e-commerce, ensuring brand consistency. She collaborated with the marketing director to design graphics for best-sellers, new launches, and national sales, boosting visibility across Macy’s, Amazon, Ulta, and social platforms. She also contributed to PR launches, refined brand assets, produced motion graphics, and managed a digital asset library.
Notable Projects
- redesigned PR box outside and inside cover to better match US product launch theme
- refreshed and created AI images and graphics for entire sheet mask line for TONYMOLY ‘s Amazon storefront
- led deck design to introduce BONCEPT main product line along with BONCEPT VITA-C line to US retailers
- created mocks for Holiday 2025 Advent Calendar
- designed product infographics, illustrated pin designs, retouched images and created social plus web assets for Green Tea SPF launch
As a freelance graphic designer for TONYMOLY U.S., Natalie created promotional media for social, web, email, and e-commerce, ensuring brand consistency. She collaborated with the marketing director to design graphics for best-sellers, new launches, and national sales, boosting visibility across Macy’s, Amazon, Ulta, and social platforms. She also contributed to PR launches, refined brand assets, produced motion graphics, and managed a digital asset library.
Notable Projects
- redesigned PR box outside and inside cover to better match US product launch theme
- refreshed and created AI images and graphics for entire sheet mask line for TONYMOLY ‘s Amazon storefront
- led deck design to introduce BONCEPT main product line along with BONCEPT VITA-C line to US retailers
- created mocks for Holiday 2025 Advent Calendar
- designed product infographics, illustrated pin designs, retouched images and created social plus web assets for Green Tea SPF launch
Role
Graphic Designer
Collaborators
VP: Alice Hyun
Marketing Manager: Emily Ward
Product Development Manager: Aubrey Lowe
E-commerce: Rebeca Frey, Tori Gille, Stefani Vivian
Wholesale: Anthony Shands, Adam Harris
Graphic Designer
Collaborators
VP: Alice Hyun
Marketing Manager: Emily Ward
Product Development Manager: Aubrey Lowe
E-commerce: Rebeca Frey, Tori Gille, Stefani Vivian
Wholesale: Anthony Shands, Adam Harris
Scope of Work
Marketing
Social Media
E-commerce
Wholesale
Merchandise Design
Product Development
Marketing
Social Media
E-commerce
Wholesale
Merchandise Design
Product Development
Motion Graphic for Amazon Prime Day
Doorbuster Deal Gif for Macy’s
Product Gif
TonyMoly x Squishmallows Photo Retouch
Green Tea SPF Photo Label Edit and Retouch
Jelly Lip Melt Ornament Grid Photo Edit and Retouch
Body Blaster Where to Use Infographic
Body Blaster Benefits Infographic
Plum Bum Collection Graphic
May Monthly Bundle Infographic
May Monthly Bundle Value Infographic
May Monthly Bundle What’s Inside Infographic
Ultimate Easter Set CP
June Monthly Bundle Product Replacement Edit and Retouch
Mother’s Day Leaflet
Post Banners
FLC TonyMoly x Squishmallows Photo Retouch
Mystery Bundle App Banner and CP
Red Apple Hand Cream Graphic for Ulta
Holiday Gift Guides
Amazon Prime Day Graphic for Pinterest
Mochi Toner Graphic for Pinterest