Natalie Kim
is a graphic designer born and raised in NYC.︎Like what you see? Learn more here!
Playground︎
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Project Overview
Coordinate Coffee is inspired by the love of coffee and personal experiences in Argentina, particularly reflecting my mom's preferences and the speed of coffee preparation. The brand identity incorporates her insights, influencing the chosen colors and overall aesthetic. This identity is applied to bilingual packaging and merchandise, as well as web and mobile interfaces.
Explore Coordinate Coffee’s homepage available in both English and Spanish below!
desktop︎︎︎
mobile︎︎︎
Coordinate Coffee is inspired by the love of coffee and personal experiences in Argentina, particularly reflecting my mom's preferences and the speed of coffee preparation. The brand identity incorporates her insights, influencing the chosen colors and overall aesthetic. This identity is applied to bilingual packaging and merchandise, as well as web and mobile interfaces.
Explore Coordinate Coffee’s homepage available in both English and Spanish below!
desktop︎︎︎
mobile︎︎︎
Role
Art Direction
Designer
Art Direction
Designer
Scope of Work
Brand Design
Package Design
UI/UX Design
Illustration
Brand Design
Package Design
UI/UX Design
Illustration
Sector
Food and Beverage
Consumer Goods
Food and Beverage
Consumer Goods
