Natalie Kim

is a graphic designer born and raised in NYC.︎ 

Like what you see? Learn more here!

Playground︎

︎ ︎

Natalie Kim

is a designer born and raised in NYC.︎

Currently a graphic designer at TONYMOLY and a 2025 Scope of Work Member.

Like what you see? Learn more here! 

Playground︎

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Project Overview

soft faced is skincare brand that focieses on creating gentle moments in your daily life. This multimedia campaign created for their new product launch involved designing eye-catching visuals for digital and print advertisements, along with engaging social media content to generate buzz around the brand’s product line. The strategy focused on appealing to the target audience through a delicate color palette and contemporary design elements. 

Get an in depth view of soft faced’s brand guidelines and applications here︎︎︎

Role
Art Direction
Designer

Scope of Work
Brand Design
Package Design
Social Posts
Illustration
Sector
Beauty and Cosmetics